Big Mac “Celebrate Anything” is a campaign built on the idea that life’s real victories happen in the everyday, the small wins we often overlook.
We partnered with the renowned football player Neymar to launch the campaign. From the first beard hair that appears as a teenager to a strike at the bowling alley, a fresh haircut, or simply surviving a tough Monday,
each little achievement deserves its own moment of joy. The Big Mac becomes more than a burger; it’s a playful reward that turns ordinary moments into small celebrations.
With warm, relatable storytelling across film, social and outdoor, the campaign repositions a timeless icon as a symbol of self-celebration.
