Bauducco is a traditional brand of toasts in Brazil. However, in the marketplace, consumers perceive all toast brands as looking alike.
Our challenge was to find an innovative way to draw consumers’ attention to the product and set it apart from competitors.
The solution: the Bauducco Toast-Tray. We turned the traditional Styrofoam trays into a medium. Each tray was shaped like a toast and carried the message:
“Bauducco Toast. It goes well with everything.”
Consumers who took the Toast-Tray home helped spread the message among their family and friends.
